Joico

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour and shine have a radiance that can’t be ignored.

Its vitality, colour and shine have a radiance that can’t be ignored. The way it lights up a room, lifts the spirit, and the spirit of others. Joico have a name for this remarkable energy, they call it “joi”.

At Joico, each and every one of their product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. “The joi of healthy hair” is a message that communicates positive emotion and unparalleled science. It’s more than just a promise, it’s a guarantee. 

Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products — all designed to put sophisticated salon results into your hands.

Joico Hair Color

With expert advice and an unparalleled collection of innovative color, Joico delivers healthy-looking, shiny, vibrant hair in every hue— from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds. Discover the path that’s perfect for you.

Joico Style & Finish

Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on.