ALFAPARF MILANO is a leading Italian multinational manufacturer of professional, exclusive hair color, hair care and styling products.

Inspired by the creativity of Milan, the capital of fashion and design, ALFAPARF MILANO stands out with its Italian style, refined perfection and detail to care. Products and services are the results of research and collaboration with international level hairstylists and beauty centres, technological know-how, deep knowledge of the market and professional operators’ needs.

Excellent and avant-garde scientific research, high quality development and production processes guarantee absolute reliable and high-quality product performance.

Here for you and your hair

Hair needs more than just care: it deserves attention. Reveal your hair’s true beauty with ALFAPARF MILANO PROFESSIONAL – whatever your hair type. Every day is the right day.

Every shade of your

Color is the perfect tool for expressing the real you: ALFAPARF MILANO PROFESSIONAL hair products help you embrace change and reveal all the facets of your personality. We support your choices with every shade.

A different style for every day

A look for every occasion: ALFAPARF MILANO PROFESSIONAL styling solutions help you change to stay yourself.